People often ask me "why create a Carbon Creed TM ?" Below is my simple explanation:
We chose carbon to emphasize the importance of data in the struggle against climate change.
The scientific consensus is that anthropogenic (man-made) climate change is an existential threat to life on earth. Carbon emissions must be measured, reduced and eliminated to avoid catastrophic consequences, which starts with data and benchmarking.
We chose creed because humans need a common set of beliefs and values to decarbonize the economy.
The word “creed” comes from credo, the Latin word that means “we believe.”
This creed is a statement of what is possible, what humans are capable of achieving when they unite around a common goal - a carbon creed.